AMPLIFY IMPACT
Strategic storytelling, advocacy, and audience engagement designed to help brands connect with people in meaningful ways.
About My Work
Strategic storytelling and engagement built to help brands connect through advocacy, community, and authentic voice. Work spans:
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Brand storytelling
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Audience engagement
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Event amplification
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Employee advocacy
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Campaign strategy
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Community connection
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Brand credibility
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Content systems
Focused on creating the stories, structure, and strategic foundation that help brands show up with clarity, consistency, and long-term impact.
What I Do
Advocacy &
Amplification
Community
Engagement
I create systems that make it easier for employees, partners, and stakeholders to amplify brand moments with authenticity and credibility.
I develop content and storytelling that creates stronger audience connection and encourages meaningful participation around campaigns and events.
Brand & Customer Storytelling
I capture real voices from employees, customers, partners, and live brand moments and shape them into stories that build trust and relevance.
Campaign &
Event Strategy
I build structured content plans across pre-event, live, and post-event moments to extend visibility, engagement, and long-term content value.
Selected Results
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Increased LinkedIn video engagement rate year over year through a more focused video-first strategy - 74%
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Helped turn live events into long-tail content opportunities
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Created a manual employee advocacy approach to expand internal amplification
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Translated complex industry topics into accessible, high-performing content
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Supported thought leadership and campaign visibility across multiple platforms
Why work with me
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Brand storytelling is approached as more than content creation.
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The goal is to find the human voice within a brand.
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Stories are shaped to feel authentic, strategic, and aligned with purpose.
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Thought is given to what the story is and how it should be told.
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Care is given to where it should live and how it should be amplified.
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The focus stays on building stronger audience connection over time.
Insight → Story → Strategy → Activation → Amplification → Optimization
Vice President Product Marketing, Jitterbit
"She is a team player who collaborates seamlessly with cross-functional teams. Her willingness to take on challenges makes her an asset to any organization. I would welcome the opportunity to work with her again."
Testimonials
Elizabeth Louise Hatt
Brand Strategy & Communications, Unite Us
"Under her direction, we significantly grew our social media following and engagement. Creatively, she demonstrated the ability to quickly distill technical concepts and jargon into engaging content that amplified our market message, and was quick to pivot in response to the data and feedback she received. "
Content Strategist, Unite Us
"Shirley is a skillful marketer, creative storyteller, and enthusiastic team player. Her data-driven mindset, coupled with her knack for creative copywriting, enabled her to successfully implement, drive, and scale global social media campaigns."
Let’s Connect
I’m always interested in opportunities across brand storytelling, community, advocacy, customer marketing, and strategic social leadership.
